Our Story

Felix Rey has established itself as a sophisticated and ultra-feminine luxury brand. The sensibility of the accessories line is a clear reflection of the personal styles of co-founders Lily Rafii Band and Sulaika Zarrouk.

Lily Rafii Band, Co-Founder
After graduating from Georgetown University, Lily joined Morgan Stanley’s M&A group in New York. After several years as an Investment Banker, her entrepreneurial spirit led her to pursue a more creative calling by establishing Felix Rey. She has since earned an MBA from Columbia University.

Sulaika Zarrouk, Co-Founder
As the daughter of an artist growing up in New York City, Sulaika was exposed to painting and the fine arts since childhood. She studied Fashion Design at FIT and received a BA from the Gallatin School of Individualized Study at NYU. After working in advertising, then Collection Design at Donna Karan, she founded Felix Rey with partner Lily.

So, who is Felix Rey? A Doctor! It was Doctor Felix Rey who tended to Vincent Van Gogh after he cut off a portion of his ear and was admitted to an asylum. The two men befriended each other and Van Gogh painted a portrait of the doctor in lieu of payment for his services. Felix Rey, meaning “Happy King”, is a pseudonym Lily and Sulaika chose to personify their brand after seeing this inspirational portrait.

In March of 2009, Felix Rey partnered with Target to launch a limited-edition handbag collection that was available in Target stores nationwide and on Target.com.

Felix Rey products are sold worldwide and are regularly featured in WWD, InStyle and Lucky Magazines. A favorite among celebrities, Felix Rey has also been featured on Sex and the City.

Lily and Sulaika both live in Manhattan and their offices are located in SoHo.